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Markup Calculator

Price your products from cost. Choose a markup to get the selling price, or enter both prices to find the markup you're using. You can also price from a target margin.

Free, no sign-up Runs in your browser

How to use the markup calculator

  1. 01

    Choose a mode

    Price from markup, price from target margin, or find markup.

  2. 02

    Enter values

    Cost and markup or margin %, or cost and selling price.

  3. 03

    Results

    Selling price, profit, markup and margin.

Good to know

  • Round selling prices to your preferred price points (₹99, ₹149…) yourself — the calculator shows exact values to 2 decimals.
  • Calculations run in your browser.

Frequently asked questions

How is selling price calculated from markup?

Selling price = cost × (1 + markup ÷ 100).

And from a target margin?

Selling price = cost ÷ (1 − margin ÷ 100). A 100% margin is impossible.

Is 30% markup the same as 30% margin?

No. A 30% markup gives a 23.1% margin.